The adrenaline from the fall and rescue of my producer, the pressure surrounding the importance of the campaign, and that relief when it all turned out ok and the sun rose across the peninsula and water. Or maybe I simply lacked the depth or curiosity at that stage in my life to ask myself the very basic questions;WHY do the client want to create this kind of image?WHY this idea?HOW does it relate to the message of the brand?What kind of person do we cast and what environment are we in?What light quality and color palette would help underpin the emotions the Advertising Agency wants the image and brand to be connected to? The past 15 years, I have consistently been marketing myself, building my brand. The thrill of having my work published is absolutely the same 20 years later. I was 22 and felt really small, intimidated by the number of lights and what they illuminated. And a relative didn’t give me a camera when I was 12. There are rarely assignments anymore where I just take still images. ... and one of the more famous Norwegian paintings, Brudeferd i Hardanger (Bridal Procession on the Hardangerfjord). To be able to create all these “assets” with the same visual esthetic across different mediums is of great value. I am sure they are seeing the changes and are contemplating the same as myself, but I have yet to see agents really shifting. There are many other photographers joining in on this initiative and if you search Art for Assistants on gofundme.com you will see some extraordinary images being offered. Never have I felt more pressure and sense of relief. One could argue that my early ignorance to the gravity of my assignments was bliss and that I was better off just having fun creating, but as I have gotten better at managing pressure and gained some life perspective on marketing and pictures. This was the late 90’s; there was no social media and websites had yet to become mainstream, and having agent was indeed crucial. All with its own sets of pressures and expectations…. In an exclusive interview with SLR Lounge notable commercial photographer, Erik Almas, gives guidance and insight to succeeding in this business. There’s something in my portfolio the agency and client connects to and want me to apply to their concept and campaign. In this work I got to challenge myself and blend my advertising approach with my cinematic fashion editorial work into a retro-modern esthetic which I am truly excited about. The concept is simple; Photographers selling our images in signed, fine art editions to help support our assistants with some bridge funding till we can get back to work. With a roster of 65 or so photographers Art Dept is a big player and I was a bit reluctant to include myself in a group of that size. I’d like to see how the market continue to unfold and if I can keep as busy as I have been going it on my own. Wouldn’t the assumption be that without an agent there would be a lot less work coming in? I believe this stands as a testament to how important it is for photographers to do their OWN marketing and brand building, and to not rely upon an agent’s reputation and connections to land assignment work. An agent can be invaluable in a photographer’s career, and I am grateful for both the agent relationships I have had. I shoot pictures and I’m too happy doing it, trying to make the ones today better than yesterday. This is still happening today but to a very different degree. These questions are so obvious for me to ask today and the answers serve as the North Star for my approach in every new project I take on. Read my mission here. My advice to those starting out would be to do everything they can to get in with a great agent. The campaign we captured for Qatar Tourism launched globally last year and have since been used in magazines, on billboards in airports and places like New York’s time square and London’s Piccadilly Circus and “everywhere” online. 1 year came and went, and suddenly the 2-year mark passed as well. Since then small encounters have led me halfway across the world and then around it a few extra times. The man who accepted the challenge was Erik Almas. Erik Almas Photography. American Photography 2014 American Photography 2015 Graphis Photo Annual 2010. Had some truly inspiring teachers that changed my goals from shooting sporting events for my hometown newspaper to wanting to create great images. About a week ago, fellow photographer and PROEDU instructor, Tim Tadder launched the initiative – Art for Assistants. Website of Swedish surreal photographer Erik Johansson. You can choose any one of the 4 images on the fundraising page. So on average the revenue of the past years without an agent is consistent with the years when I did. Gone are the times where one image could make the bold brand statement. journaling the road To become a better photographer, finding my true voice as a photograpHic craftsman and artist. I did my first advertising assignment in the year 2000. Then there’s another type of “favorite” where I get So today I ask for your help; Please help support my crew by buying a print for 100 usd. During these years I was under continuous financial pressure. He inspired, encouraged and nurtured my own image making and gave me a set of working habits that have helped me succeed on my own. To properly assess the effect of an agent we have to look backward and forwards. And she’s right; Just looking at the revenue and profit benchmarks, one can loosely conclude that an agent is not needed at this stage in my career. He sat quiet on a patch of grass till the shoot was over and then headed for the hospital to get his bruises looked at. You can donate on gofundme here:https://www.gofundme.com/f/yxy8w8-art-for-assistants. That something was social media, and it has now been a year since I last posted on Instagram and two years since I shared a post on this blog. If one believe this trend will continue, which I do, Photographers, like myself, who are marketing through the traditional channels, will have to shift most of marketing our focus into creating a solid online presence. As with all assignments we work in both stills and film and the below is the film piece to go along with the stills and cinemagraphs we created. 100 images at 100 dollars, raising 10 000 dollars to support the ones who supports us. With this I started to realize the responsibility I have as the photographer chosen to execute the images for an advertising campaign and got a larger understanding around the work the agency and client have done on the campaign prior to approaching possible photographers to create the imagery. I assisted Jim Erickson for almost 3 years. But should the revenue still be equal now that I did not have an agent getting me jobs? In reshaping and updating my branding effort I want to share and partake in this expanded narrative of my brand. still picture overview; motion picture; social media stream; campaigns; travel; lifestyle; cinemagraphs; portraits; flight; yoga; landscapes; fashion; cgi & composites; behind the scenes; case studies; pdf builder (0) contact about erik blog subscribe email address. Was the opposite to wanting to create something different becomes a parameter for “ favorite assignments... And Islamorada for its watercolor with some of the past, an agency hire. 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