If you have thin hair—the type that, if you were to just mess up your hair it’d stay messy—creams are a nice way to create texture and also add a little shine to your hair at the same time without tangling or damaging it with fiber/clay or weighing it down with pomade. Clay is general a “dry” product, meaning you would finish dry hair with it. It's readily available at any drug store and often times is the only hair care product for men they carry. Clay is hard to emulsify, so I usually use it to detail a style after I've dried my client’s hair. It nourishes the hair and scalp because it’s rich in mineral and nutrients. These hair clays and pastes are a special thing- somewhat defining or at least pushing forward pomades of our modern age. The Putty will give a ton of texture and volume and hold and will last like that all day long, while still keeping the hair soft (this is our #1 product). This is a very specific type of pomade for a certain type of hair and style. Clay is a bit more creamy than most clays and it is super versatile. Check out how each performs differently in the same hair. If you’re styling a quiff or an especially high pompadour (i.e. Hair clays are perfect for any hair style where you need volume & texture without the soppy/wet feeling of a styling product weighing your hair down. Hair clays are perfect for hairstyles that require volume without having the product weigh down your hair. I don't use it as a primary styling product. Gel users are what we all typically start out as. Bentonite – a natural substance produced from the weathering of volcanic ash – is one of the most popular forms used in hair clay formulas today. Clays are typically made with bentonite clay or kaolin clay (either is fine). Why Gel? Clay hair products are a relatively new classification for men’s styling products and these products can range from very thick to very creamy consistency. Aaron’s hair is just out the shower to demonstrate the difference of three different products. Clay will … The Clay Pomade. A hair clay formula generally has a stiff, thick consistency to it that will breakdown into something manageable with friction between your fingertips and hands. They don’t offer the weight or gloss of pomade, and they don’t have that dry powerful hold fibers and clays do. Hair clay. Clay is perfect for men with any type of hair length. Clays offer excellent control and hold while keeping shine very low or nonexistent. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, Pete & Pedro, and Ollie is using (1) Putty: high hold, matte; (2) Clay: medium hold, medium shine; (3) Pomade: medium hold, high shine. Somewhat of a newcomer on the men’s styling products scene, hair clays are so-called because they all have one ingredient in common: clay. 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