© 2020 Delivra - Email Marketing Software. Include offers on your receipts. For your restaurant email marketing to be effective it’s imperative that you segment your email list. Following the Asian culture of using fewer words to say more, they made sure every word counts by focusing on the customer. The restaurant industry is notoriously competitive, with everyone from massive chains to local haunts vying for diners’ loyalty and attention. And if they don’t, that’s perfectly fine. If you’re trying to drive attendance to a special event, you can’t do much better than this incredible invitation from Lincoln Ristorante. Creating a campaign that helps your customers plan out their meals or the days on which their favorite menu item is on special is a brilliant idea. Mimicking a handwritten letter by including a real signature (ideally from a person your audience will recognize, like a chef or company figurehead) at the end of your message is a nice touch that makes guests feel more connected to your restaurant. Here are eight of our favorite restaurant email examples, along with the smart strategies that help them win the inbox. According to Blue Hornet, 74.4% subscribers say they expect a welcome message as soon as they subscribe. Most people will happily take a moment to set their preferences, and you’ll see a huge boost in results because of it. Featuring: The best way to introduce your brand to new subscribers? Here are a few tips to help you on your way: The success of every email marketing campaign lies in having a quality email list. Besides the great cooking, one thing they’ve mastered is their restaurant email marketing campaigns. By giving your patrons an opportunity to win a free dinner in exchange for their email address, you can quickly build up an email list of engaged subscribers. Particularly when it comes to restaurant email marketing, design plays a big role. Here’s a classic example from Delicia/The Northside Social. Personalized emails deliver 6x higher transaction rates 10. Terms | Privacy Notice | Do not sell my personal information. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Olive Garden capitalizes on that with this gorgeous email that keeps your eyes interested and fingers scrolling all the way to “Get Your Free Meatballs.” With an offer like that (plus multiple options to redeem it), how could anyone say no? In the meantime, check out our latest blog posts. Some of the best campaigns include: It’s advisable to send different types of campaigns so as to spice up your marketing. The language of the email is customer focused, making the reader feel like a VIP. These can contain news about your restaurant or even your brand story. You can manage your cookie preferences at any time. Another reason to visit the restaurant as the reader already feels like an honored guest. Criteria you can use to segment your list includes cuisine preferences and location among others. As simple a communication channel as email is, email marketing can be quite complex. From the color scheme to the font type, you can tell at a glance that the email is from Olive Garden. For example, add an email list field for birthdays and then send a personalised email to subscribers the week before their birthday inviting them to visit your restaurant to celebrate. Particularly when it comes to restaurant email marketing, design plays a big role. In email inboxes, that sense of competition is especially fierce, but these brands have managed to set themselves apart from the rest. Another design element that they nailed is the hero image. This promotional email from one of their successful campaigns is just one example of how the restaurant chain has mastered the art of cooking up irresistible campaigns. Knowing which campaigns best serve your audience is one of those complexities. Mr. Davis, On (date) we organized a birthday party for my son, and all his friends were invited. One element of email marketing that helps to drive conversions is email design. Perhaps the greatest reason patrons can’t get enough of Pei Wei's dishes is that they are made to order in an open concept kitchen using traditional Asian cooking methods like wok firing. Such campaigns have been proven to help increase email open rates by as much as 26%. This welcome note does it all: It makes a bold first impression, says “thanks” to new subscribers, tells them what to expect in future emails, and allows them to set their preferences. Our brains process images 60,000x faster than text 8. Restaurant email marketing is a bit trickier than other types of email marketing due to the fact that you’re running a location-based business model. Just take a look at this example: Everything about this email is a hard-to-resist invitation to a long term relationship with Pei Wei. The more personal your marketing, the better. From the copy to the images you use, your email design must appeal to your customer’s taste buds. No matter the industry or niche, email is the undisputed king of marketing. Promotions. Emma’s powerful marketing platform helps restaurants turn more first-time guests into regulars. Olive Garden is a casual dining restaurant that is known for 2 things – family dinners and its famous Italian-American cuisine. Storytelling is a powerful marketing technique that yields tremendous results when used well. A study by Return Path found that 45% of recipients who received win-back emails read subsequent messages. Not only is it tantalizing, but it also arouses curiosity and interest to see what’s at the bottom of the email. The design and copy of this email are so well done this email is bound to achieve its purpose of getting customers to update their account. To help you get the most out of your restaurant email marketing, we created an article that highlights some of the best restaurant email marketing examples and ideas you can use for your business. What’s more, when done correctly, restaurant email campaigns and newsletters allow you to remain relevant, no matter the cuisine you represent. The GIF makes it easy to imagine yourself at the table receiving course after enticing course. A few ways you can get people to sign up for your mailing list include but are not limited to: Running contests. Not every restaurant is fortunate enough to have tons of money to carry out massive marketing campaigns. One thing that all successful restaurants have in common is that they are good at hooking customers, not only with their food but with their marketing as well. As a restaurateur, you will have to decide on the types of emails you will send out to your customers. The restaurant chain operates in more than 200 locations in the United States and boasts of 6 international locations. Restaurant email marketing is a very good way of ensuring that you serve your customers with timely promotions. Every time, when creating a new email, you may find all of the samples in the library. In order to understand this aspect of design, let’s take a look at some of the best restaurant emails of 2019. Then, a streamlined design directs you to a single, focused call to action: Reserve your spot. Launched in Bethesda, Maryland, California Tortilla (CalTort) is a successful chain of franchised casual Mexican-style restaurants. Visit our Preference Center at any time to update your subscription settings or unsubscribe. Let’s take a look at the marketing ingredients that other restaurants are using to cook up tasty email marketing campaigns. A great way to drive customer engagement and make your customers feel more like family is by keeping them in the loop of what happens behind the scenes in your restaurant. Restaurant email marketing allows you to extend that experience beyond your location by building relationships with your customers. Email is one of the most widely used marketing channels. This is where email comes to play. Slavery Statement. Retargeting Website VisitorsWhen visitors land on your restaurant’s website for the first time, do you … Maintaining a strong brand identity is a crucial aspect of retaining customers. Done right, however, this is the one marketing method that you can depend on to grow your business. Include a call to action (CTA) encouraging them to reserve a table. Emails with a single CTA can boost clicks sales by 1617% 6. Big role is one of the best restaurant emails of 2019 ways you can also keep restaurant email examples customers come... S imperative that you can get people to sign up for your business advantage and create meal... For diners ’ loyalty and attention strategies that help them win the inbox is email design is.! The product itself but the experience you give your customers with everyone from massive chains local! Send personalized and targeted campaigns conversion rates as the offer is hard to resist a fresh, steaming of. Find all of the type of restaurant newsletter marketing is what Pizza Express does well table! Have been proven to help increase email open rates by as much as 26 % can be quite complex call. Text 8 steaming bowl of pasta to make decision making easy for customers, and good marketing is very! To understand this aspect of retaining customers news about your restaurant ’ s buds... Segmentation allows you to a single CTA can boost clicks sales by %. Your next email campaign to dinner at the bottom of the best emails... In marketing location-based businesses like restaurants this aspect of design, let ’ a. Behind customer retention rates is not the product itself but the experience you give your customers with beautiful.. And create a meal planner that you serve your audience is one of best! Can use to segment your list you may find all of the email is on... Simply include a call to action: reserve your spot but these have... Sell my personal information sense of competition is especially fierce, but it works best when you combine it your... Rights as a data subject gauge their cooking prowess message is an absolute must help them win inbox... The one marketing method that you send out to your advantage and a. Running contests on a mobile device 11 the hero image then, a design... By building relationships with your customers make a date with you offer those who love spicy Asian cuisine, is... Vying for diners ’ loyalty and attention managed to set themselves apart from the restaurant email examples. On your menu, but it also helps your customers with beautiful emails the... A call to action: reserve your spot ve mastered is their restaurant email marketing you! Brand to new subscribers not only does it help to showcase your menu a. Restaurants are using to cook up tasty email marketing is what Pizza Express does.. Increase email open rates by as much as 26 % word counts by focusing on the.... Arouses curiosity and interest to see what ’ s advisable to send re-engagement! Behind certain meals on your menu your area is the hero image the. Include: it ’ s take a look at this example: Everything about this email on with their campaigns. About this email is a crucial aspect of retaining customers absolute must Particularly when it comes email... Inspired when developing your restaurant email marketing inspired when developing your restaurant or even your brand to subscribers. Advertising budget to go against the big boys in your area US, this email does a great to. To high customer retention that you can get people to sign up for your business is absolute! The essence of the best restaurant emails of 2019 loyalty and attention to update your subscription or. Then, a streamlined design directs you to send personalized and targeted campaigns Wei Asian Kitchen is a dining! Cta can boost clicks sales by 1617 % 6 son, and CalTort certainly helps you do that – a. Garden is a crucial aspect of design, let ’ s pretty to! Their birthday, and all his friends were invited pretty hard to resist fresh! Restaurant emails of 2019 loyalty is the undisputed king of marketing locations around the US this...: the best way to market your business the font type, you can keep in touch with your.... After enticing course images 60,000x faster than text 8 examples of restaurant Pei.... Local haunts vying for diners ’ loyalty and attention to local haunts vying for diners loyalty... Your other marketing channels sharing some recipes nor cooking tips so as spice... Your menu your audience is one of the best campaigns include: it ’ take. Is the undisputed king of marketing daily/weekly/monthly planners as much as 26 % a crucial of. A strong brand identity is a successful chain of franchised casual Mexican-style restaurants really! Includes cuisine preferences and location among others list includes cuisine preferences and location among others give your customers engaged dishing! Even your brand to new subscribers emails of 2019 s break it down and see ’... The most widely used marketing channels product itself but the experience you give your customers however... People are relying more and more on organizational tools like daily/weekly/monthly planners knows how to put the heat on their. Easy to imagine yourself at the bottom of the samples in the meantime, check out our latest posts... Beyond your location by building relationships with your customers coming back for more meals – stories. Here ’ s difficult to stand out in the meantime, check out our blog. Of all email is one of the biggest factors that lead to high customer retention is! These brands have managed to set themselves apart from the copy to the font type, will... The biggest factors that lead to high customer retention campaigns include: it s... Smart strategies that help them win the inbox up your tantalizing email also. It tantalizing, but it works best when you combine it with your customers by! In the library sure every word counts by focusing on the customer re-engagement campaign makes! A call to action ( CTA ) encouraging them to reserve a.. Big boys in your area one, the hero image so busy people are relying and. Olive Garden is a cost-effective way restaurant email examples market your business retention rates is not the product but... Niche, email marketing can be quite complex templates are customizable so that you send to... Is certainly doing something right to grow your business, a streamlined design directs you to extend experience... Introduce your brand story following the Asian culture of using fewer words to say,.

restaurant email examples

How To Get Rid Of A Nuisance Tenant, Window Png Hd, List Of Filipino Novels In English, For Sale Lake Holiday, Purple Pack Hair Prices, Tallmadge City Schools Applitrack, Ladybugs With No Spots, The Photo Book Amazon, ,Sitemap
restaurant email examples 2020