It has a balanced flavor with a slightly sweet, yet rich cherry flavor on the front and a smooth vanilla finish. Indiana shoppers can now pick up a favorite local cocktail on their next Target run. Your California Privacy Rights / Privacy Policy. It's doing so without fear that the offerings for home use reduce the appeal of dining in ts restaurants. Contact IndyStar reporter Cheryl V. Jackson at cheryl.jackson@indystar.com or 317-444-6264. “Our feeling is when someone opens up their fridge and sees St. Elmo cocktail sauce or the cabinet and see St. Elmo seasoning, those are just additional brand impressions, so when they do want to go out and eat maybe that visibility brings them in to see us.”. "Even people who don't traditionally like bourbon tend to be pretty big fans of it.". Top 10 Best Where To Buy Elmo . “We're really providing flavors that people can use within their kitchen, and at times even supply people with recipes,” Jones said. St. Elmo Whiskey starts with a traditionally distilled straight bourbon that is then infused with natural dark cherry and bourbon vanilla beans. You can now buy a fifth of St. Elmo straight bourbon whiskey infused with dark cherries and bourbon vanilla and make the famous Elmo Cola at home. Indiana shoppers can now pick up a favorite local cocktail on their next Target run. St. Elmo Steak House is now selling its signature Elmo Cola, a dark cherry and vanilla bourbon and cola drink, in pre-packaged, ready-to-drink containers. The drink is a popular seller on all of the group's menus. That could pack a wallop compared to other pre-packaged cocktails in stores, said Bryn Jones, vice president of marketing and retail at Huse Culinary, the restaurant and food group that includes St. Elmo, 1933 Lounge by St. Elmo, Harry & Izzy’s steak house, Burger Study and The HC Tavern & Kitchen. Follow her on Twitter: @cherylvjackson. The beverage, which uses the bourbon the Huse Culinary took retail last fall, won't be the last of the products to go retail this year though. "That's high," Jones said of the alcohol content. All rights reserved. "But it's a replication of what we do in the restaurants. Although it is an infused whiskey, at 88 proof it is a robust spirit that blends perfectly in cocktails. We know people will like it. The cocktail is the latest product, and second beverage, in the St. Elmo Foods line to hit retailer shelves, following the launches of World Famous St. Elmo Shrimp Cocktail Sauce, World Famous St. Elmo Seasoning, World Famous Izzy's Sauce, World Famous Creamy Horseradish, World Famous Prepared Horseradish and St. Elmo Straight Bourbon Whiskey. © 2020 www.indystar.com. Shop for elmo at Best Buy. Find low everyday prices and buy online for delivery or in-store pick-up It is often served on the rocks with a dash of bitters for a Manhattan or the way we serve it in St. Elmo Steak House with a splash of cola to recreate our signature Elmo Cola. Coming in 12-ounce cans, and sold in packs of four for $15-$17,  the drink is 11 percent alcohol by volume. Elmo Cola is available at Belmont Beverage, Big Red Liquors, Citywide Liquors, Crown Liquors, Elite Beverages, Market District, Payless Liquor and most Kroger, Meijer and Target stores. Although it is an infused whiskey, at 88 proof it is a robust spirit that blends perfectly in cocktails. You will chose right product because my site use AI Technology and Big Data to SUBSCRIBE NOW $3 for 3 months. The company is readying for stores five new condiments under the St. Elmo Steak House brand, including a root beer glaze, a truffle dijonnaise, a creamy Thai chile sauce, a seafood sauce and the house dressing. 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